Category: Marketplace Ops & Systems Thinking

Every software pitch eventually promises the same thing:“One platform to rule them all.” But real businesses don’t run on perfect demos.They run on messy, evolving processes that don’t fit into one neat template. The truth is: all-in-one platforms rarely fit anyone exactly.And the cost of trying to force them to fit gets higher over time.…

When you hear “operations research,” you might think of complex equations and university textbooks.But at its core, operations research (OR) is about one simple thing: Making better decisions — with structure. For marketplace founders, understanding even the basics of OR can transform how you design workflows, pricing models, and supply chains. And you don’t need…

Not all marketplaces are built the same — and your sales tools shouldn’t be either. Some platforms are built to take orders. Others exist to handle quotes. The difference may sound technical, but it has huge implications for how you run operations, process data, and design your customer journey. If you’re scaling a marketplace, it…